These summaries were prepared by McGuireWoods LLP lawyer Thomas E. Spahn. They are based on the letter opinions issued by the Virginia State Bar. Any editorial comments reflect Mr. Spahn's current personal views, and not the opinions of the Virginia State Bar, McGuireWoods or its clients. 
 
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  Topic: 84 - Direct Mail Marketing
LEO NumTopicsSummaryDate
0862

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48-Criminal Defense Lawyers

84-Direct Mail Marketing

[WITHDRAWN 9/16] A lawyer may send letters to criminal defendants indicating the primary areas of the lawyer's practice, but may not indicate in the letter that "I am sure you will find that my fees are substantially lower than the normal rates of this community" because it would not be a verifiable statement.12/23/1986
0447

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84-Direct Mail Marketing

A lawyer may engage in direct mail advertising. 3/2/1982
0362

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84-Direct Mail Marketing

A lawyer may mail a simple office announcement to residences and businesses within a designated zip code. 3/10/1980
0470

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84-Direct Mail Marketing

A lawyer may mail advertising brochures to travel agencies, tour operators and airlines as long as they are truthful. 9/20/1982
0984

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42-Payments to Solicit Recommendations

84-Direct Mail Marketing

A lawyer may pay an auto body shop or tow truck operator for a list of their clients so the lawyer may send solicitation letters to them, because the body shop and tow truck operator would not be recommending the lawyer in return for payment. 10/27/1987
0671

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84-Direct Mail Marketing

A lawyer may publish and circulate a newsletter about recent legal developments, although it must comply with advertising rules. 2/27/1985
0508

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84-Direct Mail Marketing

A lawyer may send a letter to an automobile accident victim to solicit employment as long as the letter is truthful. [Rule 7.1(c) requires, among other things, that the term "ADVERTISING MATERIAL" appear on the envelope.]3/30/1983
0448

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84-Direct Mail Marketing

A lawyer may send clients a periodic newsletter addressing general legal matters and may also send former clients letters about legal developments relating to the previous work for those clients. 8/25/1980
0904

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84-Direct Mail Marketing

A lawyer may send solicitation letters to people whose homes are subject to foreclosure. 4/1/1987
0625

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83-Solicitation

84-Direct Mail Marketing

A lawyer may solicit business from an accident victim in writing, by telephone or by in-person communication. [Rule 7.3(f) would prohibit any in-person or telephone solicitation in these circumstances.]11/14/1984
0579

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84-Direct Mail Marketing

A lawyer may write a solicitation letter to someone charged with driving while intoxicated. 5/31/1984
0312

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76-Trust and Estate Lawyers

84-Direct Mail Marketing

A lawyer who prepares clients' wills may send them letters encouraging them to have the lawyer review the will. 4/4/1979
1001

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84-Direct Mail Marketing

86-Descriptions of Certification and Specialization

A solicitation letter may indicate that a lawyer practices "primarily" in certain legal areas, but may not indicate that the lawyer's fees "are substantially lower than the normal rates for this community." 11/24/1987

Copyright 2000, Thomas E. Spahn